Brand launch campaign
Yasora Café
A Korean-inspired café launch campaign designed to bring a taste of Seoul to Ottawa—across strategy, art direction, social content and copy.
StrategyArt directionSocial contentCopywriting
View full case study ↓Content & Digital Marketing · Ottawa
Ideas people
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I’m Yasaman Amiri, a marketing professional turning audience insight into clear, memorable content and campaigns.
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01 · Selected work
One project. Full thinking.
Case study · Yasora Café
Seoul meets Ottawa.
Yasora Café is a fictional modern Korean café in Ottawa. The opening-week campaign introduces the brand, builds local awareness and gives people a clear reason to visit.
Challenge
Launch an unfamiliar café brand with a distinct cultural point of view—without making the content feel inaccessible.
Audience
Ottawa students and young professionals, ages 18–35, who follow café culture, food discovery and Korean culture.
Big idea
“A Taste of Seoul Has Arrived.” A clean, sensory campaign pairing Korean-inspired flavour with recognizable Ottawa context.
Campaign message
“From Seoul to Ottawa—discover Korean-inspired flavours, made for a new café ritual.”
Primary CTA: Visit during opening weekend.
Offer: Buy one drink and get the second 50% off, plus a free mini dalgona cookie for the first 100 guests.
One-week publishing plan
Aug 17–23
MonTeaser reelBuild curiosity
TueBehind the scenesCreate anticipation
WedMain campaign reelReveal the concept
ThuProduct / culture postIntroduce the signature drink
FriGrand-opening postDrive saves and shares
SatOpening reminderPrompt visits
SunOpening-day storiesCapture community
Success metrics
01Reach & impressions02Engagement rate03Video completion04Profile visits05Offer redemptions06UGC & mentions
02 · About
Curious by nature.
Strategic by practice.
I combine creative ideas with real audience insight. My background in content, digital marketing and customer-facing work helps me see both sides of a campaign: what a brand wants to say and what people actually want to hear.
I care about thoughtful concepts, clean communication and work that feels human.
03 · What I bring
Skills & tools
01Content Strategy02Social Media03Campaign Planning04Copywriting05Audience Insights06Canva
04 · Experience
Selected roles
Content & Insights Coordinator
Giant Tiger
Ottawa · 2026
Digital Marketing Consultant
Accenture · Meta
2024—2026
05 · Next step
Let’s make something
worth noticing.
Explore my experience, skills and professional background.