01 · About · Content & Digital Marketing

Yasaman Amiri

Curious by nature.
Strategic by practice.

I’m a content and digital marketing professional who combines creative thinking with audience insight. I turn ideas into clear campaigns that connect brand goals with what people actually want to see.

My experience spans content coordination, campaign strategy, performance insights and customer-focused communication.

More about my experience ↗

02 · Selected work

Case studies

Strategy, creative and execution.

Brand launch campaign · 2026

Yasora Café

A complete launch campaign for a fictional Korean-inspired café, designed to bring a taste of Seoul to Ottawa through a cohesive mix of strategy, art direction, short-form video, social content and conversion-focused copy.

“A Taste of Seoul Has Arrived.”

GoalBuild awareness and opening-week visitsAudienceOttawa students and young professionalsMy roleStrategy, creative direction and execution

View full case study ↗

Campaign assets

01Teaser Reel

Yasora Café grand opening post — 02Grand Opening

Iced Goguma Latte product and culture post — 03Product / Culture

04Main Campaign Reel

AI Experiment IdeasFrom a blank page
to a testable idea.What would you like to improve?Generate ideas →

B2B product marketing · 2026

Making complex features feel simple.

A speculative launch campaign that helps business customers discover, understand and start using a new AI-assisted experimentation feature.

GoalIncrease feature adoptionAudienceB2B marketing and product teamsMy roleMessaging, copywriting and education

View full case study ↗

03 · Experience

Selected roles · full details in résumé

Content & Insights Coordinator

Giant Tiger · 2026

Coordinated and supported the development of marketing and digital content across multiple platforms while ensuring brand consistency and timely delivery.
Analyzed campaign performance, customer engagement, and market trends to provide insights and recommendations for improving content strategy.
Maintained and organized content calendars, reports, and marketing assets while collaborating with internal teams and external partners.
Created and coordinated digital content assets using Canva, Figma, and CapCut while supporting marketing campaigns and brand initiatives.
Assisted with data tracking, reporting, and audience analysis to support business decisions and enhance customer experience initiatives.

Digital Marketing Specialist

Accenture · 2024—2026

Stayed current with emerging digital marketing trends, platform innovations, and AI applications in advertising.
Developed and implemented data- and AI-driven strategies to optimize marketing campaigns, improving client ROI by 20%.
Managed machine learning tools to analyze campaign performance, predict trends, and enhance audience targeting.
Consulted with clients on platform utilization and campaign enhancements aligned with strategic business objectives.
Supported team members with troubleshooting, platform training, and campaign optimization using analytics tools.
Monitored performance metrics and delivered actionable insights to boost ad engagement and conversion rates.

04 · Next step

Let’s make something
worth noticing.

Explore my experience, skills and professional background.

View résumé ↗View cover letter ↗